|Posted by GoldenTouch on September 8, 2012 at 9:40 PM|
Bing it On. Ever since its inception, Google's search engine has been at the forefront of the web giant's niches. In 2009, however, when Microsoft introduced Bing, Microsoft has been fighting Google tooth and nail for a fair share of the market. Although they have overtaken Yahoo! in search popularity, Google is far and away still the most used search engine. For all Microsoft has done, they really haven't cut much into Google's popularity. In 2009, when Bing was released, Google owned around 65% of the market in searches. Now, 3 years later in 2012, Google's search popularity has actually gone up. (Links here from 2009: http://tinyurl.com/yfx9pww and here from 2012:http://tinyurl.com/7cdlggc). Troubling news for Microsoft to say the least.
Now, though, Microsoft has released a new marketing campaign called "Bing it On". Like the Pepsi vs. Coke blind taste tests done years back, this is supposed to help more people in need of search results (you and me) use Bing, thus making Microsoft more money. And who doesn't like money? According to Microsoft, blind tests have favored Bing "2 to 1". To put it to the test, I decided to take the challenge.
First, I decided to search something obvious: PC Basics. With Bing, I didn't even get this website. Google wins. Please note that I actually have no idea which I am voting for.
Second, I searched for "espn". Even though both searches contained "ESPN: The Worldwide Leader In Sports" as the first link, I noticed that the link on the left contained a lot more clutter. So, I picked the right side. Turns out I picked Google.
After two rounds, Google was beating Bing. So I decided to search something I know that many of us (or at least me) do: Search conversions like "10 ft to in". Both sides gave me the answer, but one gave me a calculator in which I could edit my numbers in. Very useful. Unfortunately, in a fit of madness, I clicked on the wrong side of the page (*facedesk). So even though Bing should have won, it checked off Google.
To save your time, suffice it to say that Google still won. I searched two more items, and in a blind test, selected Google two more times. It wasn't even a contest. Until Microsoft can create a better search engine, I'll still have this to say about Bing:
But Its Not Google!
Would you like to give it a try? Take the test: http://www.bingiton.com/
Categories: Tech Thought